Landing page design for ads, launches and offers
Focused pages built in Replo, Shopify or WordPress, designed around one goal and matched to the ad that sends people there. Often live within days.
one job
A landing page isn’t a smaller homepage
| Homepage | Product page | Landing page | |
|---|---|---|---|
| Goal | Explore the brand | Many | One action |
| Navigation | Full menu | Full menu | None, or almost none |
| Message | Everything you sell | Mixed | Same promise as the ad |
| Measured by | Bounce rate | Traffic | Conversion rate |
Replo, Shopify or WordPress
I’ll recommend one based on who needs to edit it and where your traffic comes from.
Replo
Best for Shopify brands that want to edit and test pages themselves without touching the theme.
Shopify sections
Best when the page should share your theme, cart and apps, and stay fast.
WordPress
Best for service businesses and lead forms, like booking a class or a quote.
What goes on a landing page that converts
- A headline that repeats the promise from the ad
- One call to action, repeated, never competing with others
- Proof near the button: reviews, numbers, logos
- Answers to the top objections before people have to ask
- Fast on mobile, because that’s where paid traffic lands
- Tracking so you know which version wins
Acabonac Farms: a portal-first page, live in 4 hours
Acabonac sells only through an ordering portal, so its collections page had to explain, build trust and send people to the portal.
I rebuilt it in Replo as a story-led page with clear portal buttons, a how-it-works section and reusable sections for future pages.
K1FIT Kickboxing: from a paragraph to a page that books classes
K1FIT’s adult program was one paragraph on a page about athlete training. I gave it its own landing page with schedule and pricing up front and one booking button wired into every call to action.
“Outstanding communication and customer service. I will definitely be using his services again in the near future.”
Duarte M., K1FIT Kickboxing
How a landing page project runs
Brief
The offer, the audience and the ad they’ll arrive from.
Wireframe & copy
Structure and words first, so the design has a job.
Design & build
In Replo, Shopify or WordPress, tested on phones.
Launch & test
Tracking live, with a variant ready to test.
Landing page FAQs
Still wondering about something? Ask me directly. I answer every message myself.
Do you build landing pages in Replo?
Yes. Replo is my usual choice for Shopify landing pages, because it ships fast and your team can edit it afterward. For Acabonac Farms, the Replo page itself took about four hours to build.
Can you build a landing page outside Shopify?
Yes. I build in WordPress too. For K1FIT Kickboxing I turned a program buried in a paragraph into its own page, with the schedule, pricing and booking one scroll away.
What makes a landing page different from a home page?
A landing page has one job and one call to action. It’s built for a specific ad, offer or audience, so there’s nothing pulling the visitor off course.
How fast can you turn a landing page around?
Often within days, depending on how ready the copy and images are. I’ll give you a firm date with the quote.
Do you write the copy too?
I can. I’ll write it from your offer and your customer’s questions, or polish copy you already have.
Keep reading
Conversion optimization
More orders from the traffic you already have.
Shopify conversion rate optimization →Shopify development
Customized Shopify and Shopify Plus stores, from audit to handoff.
Shopify development →Klaviyo email
The flows that bring back carts and keep customers ordering.
Klaviyo flows for Shopify →