A Shopify developer for New York brands
Store builds, Klaviyo flows and conversion fixes for NYC ecommerce brands, done by one person instead of an agency team. Meet on a call, or for coffee if you’re close by.

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One developer instead of an NYC agency
| Typical agency | Freelance site | Branding by Alex | |
|---|---|---|---|
| Who you talk to | Account manager | Varies | The developer |
| What you pay for | Office, team, margin | Hourly | The work |
| Speed | Weeks per change | Depends | Days |
| After launch | Retainer | On your own | Yours to edit |
What I build for New York brands
Shopify development
Customized Shopify and Shopify Plus stores, from audit to handoff.
Shopify development →Klaviyo email
The flows that bring back carts and keep customers ordering.
Klaviyo flows for Shopify →Recent Shopify work
NYC Shopify FAQs
Still wondering about something? Ask me directly. I answer every message myself.
Are you based in New York?
Yes, I work from New York, and I’m happy to meet in person when it helps the project. Most of the work itself happens on calls and a shared board, wherever you are.
Do you only work with NYC brands?
No. I work with Shopify brands across the US. New York clients just get the option of meeting face to face.
Is a freelance Shopify developer cheaper than an NYC agency?
Usually, because you’re not paying for account managers and overhead. More important, the person you talk to is the person building your store.
Can you help with a store for a NYC retail shop?
Yes. I can set up the online store, and talk through how it fits with your in-person sales.
How do we get started?
Send me your store URL through the application form. I’ll look at the store and come back with what I’d change first and a quote.




