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Guides for Shopify brands
Plain-English guides on Shopify, Klaviyo email, SEO and AI search, written from real client work. A new one every few days.
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Klaviyo email
Klaviyo Abandoned Cart Flow: Step-by-Step
Triggers, timing, what to say in each email, and the mistakes I fix most.
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Conversion optimization
What’s a Good Shopify Conversion Rate?
How to find your real number, why benchmarks mislead, and what to fix first.
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Shopify
How Much Does a Shopify Website Cost?
The four things that set the price, and the costs people forget until after launch.
Read the guide →Coming next…
Guides on the way
Klaviyo vs Mailchimp for Shopify Stores, The Klaviyo Flows Every Shopify Store Needs and What Is Answer Engine Optimization (AEO) for Ecommerce Brands.
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