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Amazon A+ content

Amazon A+ content and listing optimization

A+ modules, Premium A+, Brand Story and listing copy for brands that sell on Amazon and Shopify. Designed to Amazon’s image specs, written to answer shoppers’ questions, and handed over upload-ready.

EarGripz Amazon A+ hero module
Upload
ready
A+ & Premium A+Brand StoryTitles, bullets & alt textDesktop + mobile files
Sound familiar?

Why A+ content matters

Our listing is a wall of text

Below the bullets is where shoppers decide. Without A+, that space is empty or your competitor’s ads.

Amazon looks nothing like our site

A different look on every channel makes the brand feel smaller than it is.

Our A+ got rejected

Image sizes, text on images and claim wording all get checked. Small misses mean resubmitting.

Real modules, built for Amazon

A+ content I’ve designed

Speech Buddies Amazon A+ module: Premium A+ hero for the 5-Tool speech therapy set
Speech BuddiesPremium A+ hero for the 5-Tool speech therapy set
EarGripz Amazon A+ module: Hero module: the promise and the product in one frame
EarGripzHero module: the promise and the product in one frame
Speech Buddies Amazon A+ module: Carousel panel: each sound gets its own Buddy and practice words
Speech BuddiesCarousel panel: each sound gets its own Buddy and practice words
EarGripz Amazon A+ module: Hotspot module: how the pad holds, in three steps
EarGripzHotspot module: how the pad holds, in three steps
Speech Buddies Amazon A+ module: Tab module written for speech therapists
Speech BuddiesTab module written for speech therapists
EarGripz Amazon A+ module: Comparison module: without a grip vs with EarGripz
EarGripzComparison module: without a grip vs with EarGripz
What’s included

A+ content, Brand Story and listing copy

  • A+ module design at Amazon’s exact sizes, desktop and mobile
  • Premium A+ modules: hotspots, comparison tables, video slots
  • Brand Story carousel shared across all your listings
  • Titles and bullets written for search and for people
  • Alt text for every image, written to Amazon’s limits
  • Comparison charts that cross-sell your other products
  • An upload package: files named by module, plus a copy sheet
  • A look that matches your Shopify store, so the brand feels the same everywhere
A real package

What an A+ project delivers

For Speech Buddies I designed Premium A+ and a Brand Story for its speech therapy tools: one listing for each sound and the 5-Tool set, from one shared design so every page feels like the same brand.

Matches
the site
BRANDING BY ALEX
PREMIUM A+ · SPEECH BUDDIES
M1 · HeroHeadline, product and promise✓
M2 · HotspotsEvery part of the tool, explained✓
M3 · CarouselA Buddy and practice words for each sound✓
M4 · TabsFor parents, for SLPs, is it right for you✓
M6 · ComparisonEvery tool side by side, linked by ASIN✓
Brand StoryShared across every listing✓
Copy sheet & alt textUpload order for each listing✓
SOUNDS COVERED5
THANK YOU FOR SHOPPING SMALL
Start to finish

How an A+ project runs

1

Listing review

I look at your listings, images and competitors in the category.

2

Plan & quote

Which modules, which listings, at a fixed price.

3

Design & write

Desktop and mobile modules plus copy, approved by you first.

4

Upload-ready files

Named by module with a copy sheet, or I upload them for you.

Good question…

Amazon A+ FAQs

Still wondering about something? Ask me directly. I answer every message myself.

What’s the difference between A+ and Premium A+?

Basic A+ gives you a set of image and text modules below your bullets. Premium A+ adds larger modules, hotspots, comparison tables and video. Amazon decides who qualifies, so I design for whichever your account has.

Do I need Brand Registry?

Yes. A+ content and Brand Story are only available to brands enrolled in Amazon Brand Registry.

Can you upload the content for me?

Yes. I can upload it in A+ Content Manager with access to your Seller Central account, or hand you a package with every file named by module and a copy sheet.

Will it match my Shopify store?

That’s the point. I use the same colours, type and photography as your site so shoppers see one brand, wherever they find you.

Do you write the listing titles and bullets too?

Yes. I write titles, bullets and alt text for search and for the person reading them, within Amazon’s limits.

Related

Keep reading

Selling on Amazon and Shopify?

I read every application myself.
Start an A+ project →